Dear Prospective Partner,

Thank you for your interest in LoveShinePlay 2022. As long-time yoga instructors and practitioners, we have dedicated ourselves to creating the most memorable health, wellness & yoga festival in this beautiful place we call home.


LoveShinePlay (previously Asheville Yoga Festival), now in its 5th year, has continued to reach its goal of expansion as we take full advantage of the breathtaking backdrop that is Asheville and the celebrated mountains that surround it. 


Our mission is to be of service by collaborating with people and organizations who are devoted to raising the collective vibration as passionate activists and masters of their crafts. We are looking for Partners, Collaborators, and Visionaries to help us take the festival to new levels. We hope you will join us.


Since its start, the festival has grown in sales and in numbers while continuing to maintain a personal, locally owned feel. over 67% of our attendees are return ticket holders, and with an urban backdrop, our potential for growth is unhindered. We support the local economy by brining attendees into hotels, restaurants and businesses while spreading the word about local and national brands with our unique engagement techniques. 


With nationally recognized brands such as Dr. Hauschka skin care, Sweet Earth Foods, KIND bar, Lululemon and YogaOutlet.com standing behind the festival as a reputable and economically sound investment, as well as renowned wellness representatives like Chelsey Korus, Janet Stone, Chelsea Jackson Roberts and MC YOGI speaking our praises, our online visibility has skyrocketed. 


We hope you’ll join this incredible list and join us in growing health and wellness in the South East by becoming one of our premier partners! 

Amanda & Sara


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Ranked #1 on TripAdvisors "20 Top Places to Visit in the US" in 2019 and #8 on Conde Naste "Best Cities in the US" in 2018 ~ Asheville has quickly become a destination for travelers seeking outdoor recreation, a vibrant arts and crafts community, a booming craft brewery industry and an award-winning foodie scene.

At $128 per person per day, travelers visiting Asheville spend slightly higher than the national average. The majority are in the 35-54 age range with an average household income of $85k+ and are more likely than the average U.S. traveler to take part in outdoor activities, sports, eco and sustainable travel and festivals and fairs.*



  • 62% stayed in local hotels

  • Festival attendees travel from 35 states and 6 countries

  • Top attendee states of residence:

    • North Carolina:    32%

    • Florida:    11%

    • South Carolina:    11%

    • Tennessee:   11%

    • Georgia:   5%

  • Education level:

    • College or Post Graduate:   88%

  • Income Levels:

    • 0-$50k:   24%

    • $50k - 100K:   33%

    • $100K-$250+:   42%

  • Areas of Interest:

    • fitness/yoga

    • social consciousness

    • health

    • beauty

    • environment



  • Over 36 million Americans practice yoga*

  • $16 Billion is spent on yoga each year*

  • 68% earn over $75k annually

  • 72.2% Female, 27.8% Male

  • 15% of yoga practitioners go on a yoga retreat each year**

  • 20% average annual increase in number of people in the U.S.

  • practicing yoga over the past five years

  • 87% increase in spending on yoga products in U.S. since 2010

*November 2018 The Good Body

*According to 2016 statistics from the Asheville Convention and Visitors Bureau

**Yoga Journal 







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Attendee Heat Map


Yogis are brand loyal, eco-conscious shoppers who support like-minded businesses. LoveShinePlay Festival is looking for partners who believe in our mission and are willing to grow with us as we continue our journey to create a world-class yoga experience in one of the country’s top travel destinations.

Our sponsorship package is like a menu, you can pick the items that are most aligned to your vision for participation in and at the festival.

We will work with you to customize a sponsorship opportunity that meets your business’s individual needs and goals.​

To Inquire, please contact: 

Sara LaStella