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Thank you for your interest in becoming a vendor of the Mountain Air Market at LOVE♡SHINE♡PLAY Festival. ​If you are a passionate giver or maker with something unique to offer, we want to hear from you in 2022. We are looking for individuals and companies that align with our values, speak to our clientele, and have a desire to help us create a vibrant, fun, adventurous, festival community.  We are excited to offer our vendors prime location in Pack Square Park, the hub of the festival and the heart of downtown Asheville, with the market being open to the public for the entirety of the weekend.


  • 51% stayed in local hotels

  • 27% local Asheville residents

  • 92% college or post graduate 

  • 43% household income of $100,000 or above


  • Selected by Travel + Leisure as #10 in its ranking of “Top Cities in the U.S.”* and #11 in the “Best Cities in North America,” ** Asheville has quickly become a destination for travelers seeking outdoor recreation, a vibrant arts and crafts community, a booming craft brewery industry and an award-winning foodie scene.

  • At $128 per person per day, travelers visiting Asheville spend slightly higher than the national average. The majority are in the 35-54 age range with an average household income of $85k+ and are more likely than the average U.S. traveler to take part in outdoor activities, sports, eco and sustainable travel and festivals and fairs.*


  • Over 15 million Americans practice yoga

  • 68% earn over $75k annually

  • 40.6% are 18-34, 41% are 35-54

  • 15% of yoga practitioners go on a yoga retreat each year

  • 20% average annual increase in number of people in the U.S. practicing yoga over the past five years

  • 87% increase in spending on yoga products in U.S. since 2010


Cost for a booth:

10x10 booth space: $500 (vendor provides tent) - $100 upgrade for corner booth

10x20 booth space:$900 (vendor provides tent) - $100 upgrade for corner booth

Non-profit 10x10 booth space: $250 (vendor provides tent, must provide credentials)

10 x 10 Shared booth space: $300 per vendor (vendor provides tent) - $100 total upgrade for corner booth

Food Trucks: 20% of sales

*Limited electricity available ~ must be indicated on application.

Festival Vendor Details:

Vendor village will operate for all three days of the festival. Vendors must be present in their booth for entirety of this time.

Required Hours (booth must be staffed):

Friday 12pm - 7pm (option to stay open until 8pm)

Saturday 10am - 7pm (option to stay open until 8pm)

Sunday 10am - 4pm

Vendors must provide tent with weights (vendors may not use stakes to secure tent, tent walls are required for overnight security)

What you receive:

  1. One 10x10 or 10x20 space

  2. Up to 2 vendor wristbands (access to main festival event)

  3. 4 Single Class passes 


To apply to become a vendor at the LOVESHINE♡PLAY Festival please fill out the below form. $20 fee is non-refundable. 

Please read our Terms & Conditions (below) prior to submitting an application.

If you are having issues with this form, please email vendors@loveshineplay.como