Since 2016, the LoveShinePlay festival has been raising the collective vibration in the heart of vibrant Downtown Asheville.
This 4-day event features
~ World class presenters from across the country
~ Health and wellness courses in venues throughout the city
~ Evening concerts
~ Hiking
~ SUP on the French Broad
~ A highly curated, beautiful Market with a variety of unique health & wellness vendors and tasty treats.
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Asheville ~
July 20-23, 2023
4-days of magic in the heart of the Blue Ridge Mountains.
At The Festival

Asheville
North Carolina
Originally part of the Cherokee Nation, nestled in the beautiful Blue Ridge Mountains, Asheville is loved for its vibrant creative community, stunning historic architecture, and rich history.
Considered the wellness capital of the south, Asheville's charm abounds from the historic homes and Art Deco buildings that line the streets, to miles of mountain biking and hiking trails. With a booming culinary, craft beer and art scene that's attracted national attention, it's not hard to understand why Asheville is such a desirable place to call home.