Since the late 1800s, Asheville, NC has been a mecca for visitors searching for a mountain escape. A vibrant city with a bohemian spirit, Asheville has always drawn visionaries, poets and explorers.


With many nicknames and accolades (Beer City, Paris of the South, 25 Best Cities to Spend a Weekend, Best Outdoor Towns, Best Foodie Destinations), our little city is no longer a well-kept secret.


Asheville’s rich architectural legacy, thriving arts, music, food and beer scenes along with a relaxed mountain vibe will linger in your heart and mind long after you leave.




Asheville yoga festival was so awesome that for 6 days we never turned on the television in our hotel room!

~ Barbara Bennett


Our name has changed, but our mission has not. From the beginning, we have set out to be of service by collaborating with people and organizations who are committed to raising the collective vibration as compassionate activists and masters of their crafts. We do this by inviting local non profit organizations, regional studios, local, regional & international presenters and the people in our community to participate in our 4 day event. It has always been our vision to create a space that is open and accessible to everyone. 


Set in the heart of the ancient and mystical Appalachian Mountains, the LoveShinePlay Festival is a space for connection, adventure, play, relaxation and healing. 

Downtown Asheville is the retro-urban backdrop for the festival that features world-class presenters & musicians, and offerings including yoga, music and outdoor activities. In between classes you will have time to stroll through our beautiful outdoor Mountain Air Market, home to variety of unique health & wellness vendors and tasty treats, take in the mountain views, and rest in the love.   


While enjoying the pedestrian-friendly festival, you will have the opportunity to experience the eclectic, funky downtown scene complete with a variety of locally owned shops, art galleries, and close to 100 restaurants, coffeeshops & cafes. 


We look forward to seeing you in Asheville!


I’ve been attending large events and festivals since the ‘60’s. I have to applaud the coordinators, workers, volunteers and all others who helped pull off one of the best, I have ever attended. From the initial contact to the finishing touch, communication was superb!! The line up of teachers, the quality and quantity of choices of classes and activities were so bountiful, I wanted to stay another week (but I’ll wait until next year.) The whole package served us all so beautifully and well, I felt like I was at my home studio and in my own community. Having been responsible, and coordinating events myself, I know the amount of work that was behind all this. All that I can say is excellent! Well done! THANK YOU! 

I’ll be back! Marie Carling